Skip to the content

OUR STORIES

GREENE KING

Rules are made to be bent – that’s the secret of winning through ‘gamesmanship’!

So in 2018, we created a winning nationwide on- and off-trade promotion for Greene King that reflected the glory of our nation’s greatest-ever sporting success in an unspecified ‘global football tournament’, offering IPA drinkers the chance to win one of 1966 personalised retro England team shirts from that famous Cup Final… all without the payment of any partnership fees!