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“Sometimes, a problem skin is more complex than just a skin problem.”

That was the key message underpinning our pan-European launch of Royal Canin’s new Anallergenic petfood.

Our marcomms strategy centred on a knowledge-exchange programme using advertising, training & sales aids and CPD to ramp up awareness amongst vets, vet nurses and owners of the vital role of RC’s therapeutic nutrition in the complex relationship between food allergy, adverse food reaction and skin irritation.