Skip to the content



‘Trouw Nutrition’ is the company behind the world’s best-known petfood brand names; however, as the industry’s undisputed leading expert in petfood premixes, ‘behind’ was not where they wanted their brand to be.

So to help the industry’s biggest and best producer keep ahead of their competitors and stand taller than the rest, our campaign leveraged Trouw’s reputation for food safety and ingredient innovation into a powerful, hard-hitting and world-leading brand positioning… ‘the global leader in pet premix’.